Have you generated any new ideas or suggestions while at school or at work

Within a working environment, one of the biggest challenges I faced, working for a small business owner, was to try and find a fast, effective way to bring in new customers, whilst providing a service of enhanced quality.

The reality meant, spending the time to market the services, which were essential to maintain and grow the business and avoid a large pitfall in small business, having to rely on one or two large clients for the lion’s share of the company’s revenue.

An early suggestion was to create a database for emails and mailings, essentially Microsoft Outlook contacts, having the need for potential customer details would bring added value to the potential growth of the company.

Thereafter, I scheduled the time on the calendar to target e-mails and letters sent to potential clients, followed up with phone calls to find out if the information was helpful and if the company could provide services of benefit.

 

 

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