During a project, within an educational organisation, I was responsible for laying on events, encouraging schools to use film broadcasting as an educational tool, used to instruct students alongside their existing curriculum reading material.

One sector within education, which had been marginalised by this organisation, was special needs and disadvantaged schools.
I focused my attention on communication, the most time-consuming activity and the one most critical to success; by helping this organisation and its partners dramatically increase productivity, achieve intended results, and present the appropriate image to both regional schools and local media outlets.

By creating relationships with special needs and disadvantaged schools, the organisation would be seen, as a forward thinking and assertive company, willing to address the economic, and social issues faced by a minority of schools, in favour of creative opportunities, but lacking the facilities and required help to take advantage of the service.
Having displayed relationship and customer building skills, I was instrumental in creating partnerships with local media outlets, transport and hospitality firms, who, in turn, worked together with the schools to successful perform film showcases for those disadvantaged schools.